Privacy Policy

1. Introduction

5280 Lights ("we," "us," or "our") respects your privacy and is committed to protecting it through this Privacy Policy. This policy describes how we collect, use, disclose, and safeguard your information when you visit our website at www.5280lights.com or request a quote, schedule service, or otherwise interact with our business.

By using our website, you consent to the data practices described in this policy. If you do not agree with these practices, please do not use our website.

2. Information We Collect

Information You Provide Directly

When you submit our quote request form, contact us, or otherwise communicate with us, we collect:

• Name (first and last)
• Email address
• Phone number
• Home address or service location
• Property details (home type, size, project requirements)
• Any other information you choose to provide in messages or forms

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing activity, including:

• IP address (anonymized where applicable)
• Browser type and version
• Operating system and device type
• Referring website
• Pages viewed and time spent on each page
• Links clicked, scroll depth, and other interaction data
• Approximate geographic location (city/region level)
• Date and time of your visit

3. How We Use Your Information

We use the information we collect to:

• Respond to your quote requests and provide pricing, scheduling, and service information
• Communicate with you about your project, follow up on inquiries, and provide customer support
• Send service updates, appointment confirmations, and project status notifications
• Send marketing communications about our services, seasonal promotions, and lighting tips (you may unsubscribe at any time)
• Improve our website and services by analyzing usage patterns and visitor behavior
• Comply with legal obligations and enforce our Terms of Service
• Prevent fraud and protect the security of our website and customers

4. How We Share Information

We do not sell your personal information. We may share your information with:

Service Providers

We work with trusted third-party service providers who help us operate our business, including:

• Keap — customer relationship management and email automation
• Netlify — website hosting and form processing
• Google — analytics and advertising services
• Meta (Facebook) — advertising and audience targeting
• SMS and email delivery providers for transactional and marketing communications

These providers are contractually obligated to use your information only for the services they provide to us.

Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety, or that of our customers or the public.

Business Transfers

If 5280 Lights is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to recognize you when you visit our website and to understand how you use our services. Cookies are small data files stored on your device.

Types of Cookies We Use

• Essential cookies — required for the website to function (form submission, navigation)
• Analytics cookies — help us understand how visitors interact with our website (Google Analytics 4)
• Marketing cookies — used to deliver relevant advertising and measure ad effectiveness

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. If you disable cookies, some features of our website may not function properly.

6. Analytics and Advertising Partners

Google Analytics 4

We use Google Analytics 4 to analyze website traffic and user behavior. Google Analytics uses cookies to collect information about your visits. To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on.

Google Tag Manager

We use Google Tag Manager to manage tracking codes on our website. GTM does not collect personal data on its own but enables other tracking tools.

Meta Pixel

We may use the Meta (Facebook) Pixel to measure ad effectiveness and target relevant advertisements to website visitors. You can manage your ad preferences in your Facebook Ad Settings.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Quote request data and customer records are typically retained for the duration of our business relationship plus seven years for tax and legal purposes.

8. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access — request a copy of the personal information we hold about you
• Correction — request that we correct inaccurate or incomplete information
• Deletion — request that we delete your personal information
• Opt-out of marketing — unsubscribe from marketing emails using the link in any email, or contact us directly
• Opt-out of SMS — reply STOP to any text message to unsubscribe
• Data portability — request your information in a portable format

To exercise any of these rights, please contact us using the information at the bottom of this policy. We will respond within 30 days.

California Residents (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information.

9. Security

We implement reasonable technical and organizational measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected information from a child under 13, we will delete it promptly. If you believe a child has provided us with information, please contact us.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised "Last updated" date. Material changes will be communicated via email or website notice when appropriate.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: